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elfcosmetics-development-uk
Beauty Squad
Collage of different men and women showing eyes, lips and face

e.l.f. is for every
eye, lip and face

Your originality is our inspiration.
From full-on maximalists to fresh-faced
minimalists, we have a product for
everyone—and every look in between.

game-changers
for every day

This is instant access to the best of beauty—
all the thrills with no velvet ropes.

HYPEBAE

Woman with red lipstick holding silver hoop earrings

e.l.f. respect

Look good and feel good—all our
formulas are 100% vegan, no animal testing
and made without the nasty bad-for-you
stuff. Totally guilt-free.

PETA: Vegan and cruelty free bunny

100% vegan and cruelty-free,

worldwide.

No symbol

free from phthalates, parabens,

nonylphenol ethoxylates,

triclosan, triclocarban,

and hydroquinone. All skincare

is also free from sulfates.

be extra without paying extra

We make quality products at get-real prices. Because we know beauty.

Bolt symbol

we take a small, indie

approach to working,

learning, and testing. fast.

mountain symbol

we have big relationships
with some of the best
manufacturers in the world.

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we listen to you , your

feedback and reviews guide
everything we do.

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you get the best of the

beauty-verse without killing

your wallet.

holy grails.

holy s—t.

Flawless finish putty primer. Can't-live-without
concealer. With these game-changers,
the glow up is oh-so-real.

Elf poreless putty primer. Black and pink make up palette